Coca-Cola
Creative Direction
on-set Art Direction
Visual Design
UXCoca-Cola teamed up with Vox to showcase a diverse group of creatives, with the aim of inspiring readers to unleash their own creativity. Drawing inspiration from Coca-Cola's limited edition Dreamworld flavor, we brought their talents to life by creating distinctive sets that captured their essence and persona.
See content from the 3 articles below or click to explore each article here, here, and here.
Credits: Editor: Annalise Mantz & Kathleen Harper Owens | Photographer: Oscar Ouk | Producer: Hannah Lee | Set Design: Carrie Hill | Makeup Artist: Kevin Cheah | Hair Stylist: Mark Alan Esparza | Wardrobe Stylist: Alexis Badiyi
Inspired by themes of transformation, we showcased surrealistic artist and photographer Natalia Seth's colorful, quirky, and thought-provoking worldview. We grounded Natalia firmly in reality and she made our set her playground for the day. We will capture the exposed elements of the set to give our readers a behind-the-scenes peek into the process of image-making.
We shine the spotlight on Sophia Wilson, a talented 22-year-old photographer and visual artist, who has recently made her mark by joining the cast of the new reality series, The Come Up. To capture her vibrant spirit, we have crafted an eye-catching monochromatic room, reminiscent of the energetic aesthetics found in 90s music videos.
Creativity extends beyond the realms of artists, writers, and musicians. That's why we turn our spotlight to Kiara Nirghin, a remarkable 22-year-old Stanford student, technologist, and inventor. We immerse her in an extraordinary, otherworldly landscape that mirrors her profound dedication to technology and sustainability.
